HOMEPAGE / PRESS / Kaipuu Launches "A Living Incense" Special Initiative

Kaipuu Launches "A Living Incense" Special Initiative

Brand 06/17/2025

Quanzhou, June 2025, Kaipuu has joined hands with the renowned Nordic modern luxury fragrance house BYREDO to launch a collaborative initiative rooted in local incense culture — A Living Incense. Set in the historical city of Quanzhou, Fujian, this project invites travelers to step into seven ancient temples and Taoist shrines, returning to the very "earth" that nurtures tradition, guiding them to embrace the present moment and gain new insights, while collectively exploring innovative approaches to cultural tourism.

During the initiative, Kaipuu visited seven representative places of worship in Quanzhou, including Guan Yue Temple, Chengtian Temple, Kaiyuan Temple, Nan Shaolin Temple, Yuanmiao Taoist Temple, Hou Cheng Zu Shi Gong, and Tianhou Palace. Centered around the unit of time it takes for "one stick of incense" to burn, the project captures daily moments of incense rituals, devotees' prayers, and the sensory experience of temple scents. The content will be shared through short films, photography, narrative texts and images, as well as the placement of exclusive incense sticks in guest rooms.

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