HOMEPAGE / PRESS / Weaving and Sojourn: Both an Arrival in Time – Special Collaboration Between Kaipuu on the Reef and naze naze

Weaving and Sojourn: Both an Arrival in Time – Special Collaboration Between Kaipuu on the Reef and naze naze

Brand 12/20/2025

Quanzhou, December 20, 2025, nestled along Weitou Bay in Jinjiang, Quanzhou, Kaipuu on the Reef and naze naze, the textile brand under ZUC ZUG, have woven together the warmth of local textile tradition and a new philosophy of travel that embraces being present, crafting a winter journey that connects people with place. Guided by the ethos of “weaving slowly, pausing gently,” this collaboration unfolds from December 20, 2025, to February 28, 2026, spanning winter into spring. By intertwining the rhythm of weaving with the seasonal flow of life, the initiative invites travelers to experience a mindful way of living through themed suites and textile displays, sensing sustainable creativity and vitality in every moment of stay. Driven by a shared commitment to a sustainable future — embodied in the GSTC Sustainable Tourism certification and the B Corp ethos — this encounter reflects a mutual dedication to purposeful progress.

The name naze naze, meaning “slowly” in the Derung language phrase naze naze jora (“weaving slowly”), reflects the brand’s patient, human-centered approach. “Our project began in 2015, focusing on regions where hand-weaving traditions remain alive today, and nurturing the personal growth of every weaver we collaborate with,” explained the founder of naze naze during a meeting.

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